Designing Effective Online Press Rooms

Designing Effective Online Press Rooms

1. Introduction
2. Press Room Usability
3. Five Reasons for Visiting
4. Philip Morris
5. Bank of America
6. Apple Computer
7. Recommendations
8. Enhancements
9. Conclusions
10. Works Cited

Adaptive Web Sites: An Introduction

Designing for Overseas Chinese Readers

TradeOff Cube: A Graphical User Interface Device

By Matthew Tevenan
Page 9 of 10

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In the end, it is up to corporate information designers to design sites that fulfill the needs of the press. As with all information design, continual and careful evaluation and consideration of an online press room's audience and purpose will ultimately be key in determining what works and what doesn't. It is up to corporations to realize that design of content geared toward press is as important-if not, in some cases, more important-than the design of content oriented toward consumers. Conscientious planning, implementation, feedback, and revision are all key components of the successful design of online press rooms.

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Copyright © 2001 by Matthew Tevenan. All rights reserved.