Why Chameleon Web?

While Darwin was thinking of finches when he developed the theory of natural selection, it is easy to see how the theory applies to communication issues. It's the age of the Internet, and whether you're talking about palm pilots or increasingly diverse audiences, information must adapt ... or face extinction. Like the chameleon, information must be able to change hue according to the surrounding environment. Such changes could be as diverse as designing for smaller screens, using the adaptive power of Cascading Style Sheets, or writing for multiple audiences.