Establish Metrics

Introduction

Possessing the ability to negotiate effectively is vital to successful Web design. In a 2001 lecture to University of Washington graduate students titled “A Day in the Life of a Usability Engineer,” Chris Hale, Intel’s Manager for Usability Engineering, cautioned his audience that organizational resistance could be one of the biggest barriers designers face when promoting usability.

Hale suggested the students remember three key terms for organizational “survival”:

• Negotiations
• Tradeoffs
• Restraints

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