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The World-Wide Web empowers writers, educators, and businesses with a new medium to display content, communicate to their audiences, advertise, or simply organize information for a new type of presentation. Because the last ten years mark the growth and emergence of web technology and proliferation, web design standards are slowly emerging, and have not yet solidified. The medium is immature, can be misused, and frequently communicates ineffectively. Many writers and designers of web pages are faced with the challenge of converting information traditionally printed linearly to a non-linear presentation on the Web. This changes information organization, encourages the hypertext theory, engages readers, and takes advantage of the dynamic flexibility of the Web.
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