The non-linear nature of the Web reflects many aspects of hypertext theory. Britannica.com defines hypertext as follows: "Hypertext also called hyperlinking, the linking of related pieces of information by electronic connections in order to allow a user easy access between them". The hypertext theory manifests itself in obvious ways on the Internet.

How to Use Hypertext

Writers use underlined words to indicate where readers can click for a definition or more specific information about a particular topic. Designers present different information about one topic to readers based on the path they follow, or the links they have previously clicked. Navigation bars, menus, and links form the hypertext context of a Web site. The navigational "context" of a site is key to making it successfully non-linear.

Advantages

The advantages of hypertextual design go beyond simply reorganization of old information. Readers benefit from a flexible path through information that seemingly adapts to match their needs. Designing web sites that use theories of hypertext can alleviate user frustration by saving them time. In a linear environment, it can be difficult to immediately find information. In a hypertext environment, users can immediately jump to another web page, or another topic if they are not finding the information they desire. Hypertext enables finding appropriate information to meet user goals or match user levels of expertise.

Disadvantages

In contrast to the benefits of hypertext, the disadvantages are realized with the "non-sticky" culture where content producers cannot retain an audience. However, if designed well, the benefits of hypertext theory in a non-linear organization design out-weigh the imperfections. Farkas and Farkas demonstrate three different design techniques for readers who need prerequisite information, and readers who want to avoid prerequisite information (experts): the gateway strategy, the proximity strategy, and the glossary strategy. These methods show different ways to organize navigation with designs that promote the strategy of providing appropriate information for audiences with different levels of expertise.

View the 3 strategies >