Converting linear documents to non-linear documents is a challenge that continues to be confronted by businesses and content producers that take advantage of the Web. In a sense, designers should move away from the thinking about linear conversion at all. In reality, designers have to start all over. The content remains the same, but it must be reorganized with the assumption that readers will read the web pages differently every time, and approach the medium with different goals and purposes. It is important to note the advantages and disadvantages of hypertext and accept the imperfections to benefit from the rewards. The Web provides exciting methods of engaging readers and interpreting their input to dynamically respond to their needs and goals. Writing for non-linear media such as the Web must be approached completely differently than linear writing, and should not be called a conversion, but instead reinvention.

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